1 - WHAT ARE COOKIES?
Cookies are small files that contain a set of characters/text and are sent to a user's computer when he visits our website.
Cookies are what allows the site and app to recognize a visitor when he returns and what activates their settings and preferences saved from the previous visit.
When a user revisits our website with the same device, the cookie and all the information it holds will be sent back to the original website (first-party cookie) or to the website it belongs to (third-party cookie). Consequently, the site may detect that he is a returning visitor and, in some cases, display different content.
The length of time a cookie remains on the user's computer will vary according to the cookie category the site uses.
By collecting this data (like the files from a visitor’s browsing preferences, his interaction with different articles and sections of the site or what he has added to his shopping cart), we are able to recognize him and retrieve the data from his previous visit with the help of his IP, Browser and Operating System information, whenever he returns to the website.
3 - WHAT COOKIES DO WE USE?
i. THIRD-PARTY COOKIES (FOR MARKETING)
Cookies thathelp to understand how long the visitor has stayed on the website, which pages he considered most useful, why has he spent more time on those pages and how he was directed to the Goodszilla page.
These cookies are stored in the visitor's browser and are sent from servers of external websites that collaborate with Goodszilla. Google, is a good example, has it installs cookies in browsers to analyse various aspects related to the website and visitors’ performance. They are used, among others, to:• Collect visitors’ statistical information for Google Analytics - which allows storing information regarding the content users have viewed on the website and provides personalised ads on Google, other websites, or Facebook (this last one enables you to communicate in a personalised way, according to the user’s web browsing);