Goodszilla

Pomp & Sass increased Cart Conversions

Ba5h Cr3ativ3 — Mon, 13 May 2024 14:47:30 +0000

About Pomp & Sass

The Canadian-based brand offers ethically and sustainably-made traditional Turkish towels.

Opportunity

Pomp & Sass wanted to amplify their impact on their store’s product & cart pages and specifically support Canadian charities in the process.

Strategy

Using Conscious Cart, the brand ran Portion of Proceeds campaigns to support The Canadian Women’s Foundation.

Results

21% in cart conversion
33% customer engagement
5% increase in AOV

Landgrove Coffee increased customer engagement

Jasmeen Purewal — Sat, 11 May 2024 18:29:16 +0000

About Landgrove Coffee

Langdrove is a coffee roastery based in Troy, Idaho with a history of community care and fundraising, both online and in-person.

Opportunity

In addition to their in-person fundraising options, the brand wanted to incorporate their community-focused approach into their online buying experience and show support for a wide range of affiliated causes.

Strategy

We created a custom campaign with 15% donation-matching of order value by Landgrove. When customers donate to their charity of choice, they’re provided with a unique affiliate link that automatically selects that same charity when a future potential customer clicks it.

Results

14.8% increase in customer engagement.

The Great Coffee Project reduces subscription cancellation by 63%

Ba5h Cr3ativ3 — Sat, 11 May 2024 13:46:17 +0000

About The Great Coffee Project

The Great Coffee Project provides sustainably sourced coffee and pairs its products with its support of various non-profit organizations, striving for “impact with every sip.”

Opportunity

The Great Coffee Project currently donates 20% of its total proceeds to various causes, in addition to planting a tree in Madagascar with every purchase made in its online store. The Great Coffee Project required a fully customized donation process that worked with their online store’s subscription model.

Strategy

We helped incorporate donations into recurring Recharge subscriptions, implemented alongside their current add-on donations option on their checkout page. With both methods, customers can choose the cause they want to support.

Results

50% increase in customer retention
63% decrease in subscription cancellations
73% increase in repeat purchase
20% AOV increase

Mecca Books increased Average Order Value

Ba5h Cr3ativ3 — Fri, 10 May 2024 13:37:17 +0000

About Mecca Books

Mecca Books offers a curated selection of traditional Islamic literature in multiple languages, available online and shipped worldwide.

Opportunity

Mecca Books wanted a unique, fully customized way to amplify its impact through donations and continue to manage its Portion of Proceeds campaign in support of various causes.

Strategy

Mecca Books currently donates 2% of all sales to Islamic education organizations. We were able to help Mecca Books create a custom counter that recorded and displayed total donations, along with order location and purchased items, on its home page.

Results

34.5% increase in AOV
23.2% cart conversion
11% cancellation save rate

Shopwise increased their AOV by almost 25%

Ba5h Cr3ativ3 — Wed, 08 May 2024 14:16:26 +0000

About Shopwise

Toronto-based brand Shopwise offers a curated collection of clothing and accessories, sustainably and ethically-sourced from a wide range of small business owners, designers and makers.

Opportunity

As an impact-conscious brand, Shopwise wanted to offer their customers the ability to make donations in support of various sustainable causes.

Strategy

As one of the first stores to use Conscious Cart, Shopwise runs Portion of Proceeds campaigns to support causes such as 1% For The Planet, Fashion Takes Action, Fashion Revolution, and Clean Clothes Campaign.

Results

33.6% increase in repeat purchases
24.3% increase in AOV

Stefdora Beauty saw an increase in Customer Engagement

Ba5h Cr3ativ3 — Sat, 04 May 2024 14:41:10 +0000

About Stefdora Beauty

Stefdora Beauty is a Canadian/Nigerian-based brand that finds its roots in the consciousness of everything surrounding us. This value combined with our passion for natural skincare makes of Stefdora Beauty a company that offers natural products that are effective and of high quality

Opportunity

Stefdora saw an opportunity to run seasonal giveback campaigns to support various organizations chosen by their customers. Past campaigns have included Back 2 School and Giving Tuesday.

Strategy

A Portion of Proceeds campaign was integrated into their checkout process to allow customers to include add-on donations to their orders.

Results

12% AOV when running matching donation campaigns
31% customer engagement

PEKOE grew customer engagement by over 10%

Ba5h Cr3ativ3 — Sat, 04 May 2024 14:33:55 +0000

About PEKOE

With its name an acronym for People Expressing Kindness Over Everything, PEKOE offers sustainably-sourced teas—such as its signature Orange Pekoe tea with roots in the rich terroir of Malawi—alongside a mission to “ignite change, one sip at a time.”

Opportunity

In keeping with the brand founders’ creation of a Community of Kindness they wanted to incorporate donations into their checkout process in order to support World Vision Canada.

Strategy

Through Conscious Cart, the brand incorporated a Portion of Proceeds campaign that donated 5% of online sales to World vision Canada.

Results

7% AOV increase
12% customer engagement
Running Portion of proceeds campaign

Soren Customs increased their repeat purchases by 57%

Ba5h Cr3ativ3 — Sat, 04 May 2024 14:24:02 +0000

About Soren Customs

Toronto-based Soren Customs offers timelessly tailor-made suits and accessories, and prides themselves on its personalized customer experience.

Opportunity

Given its customers usually come into store for the experience, Soren Customs needed a way to create a similarly memorable online shopping experience by offering giveback campaigns in support of Golden State Warriors star Cory Joseph’s charity Isthmus, in-store as well as online.

Strategy

Soren Customs used Conscious Cart to run a Discount to Donate campaign which offered discounts to customers who made a donation.This caused an increase in the store’s Average Order Value as customers added more accessories and other items to their as a result of receiving a discount.

Results

57% repeat purchases
32% cart conversion
23% AOV
12% Conversion for Shopify POS donation campaign.

SF Dance Gear

Ba5h Cr3ativ3 — Sat, 04 May 2024 13:58:05 +0000

About SF Dance Gear

The San Francisco-based brand offers dancewear, and accessories, as well as custom-fitted footwear for a wide range of dance styles from ballet to jazz to tap.

Opportunity

Founder Rose Kirshner, wanted to highlight her brand’s impact story of giving 5% of every sale to organizations like Brown Girls Do Ballet, ASPCA, Ballet22, and the Palestine Children Relief Fund.

Strategy

By including a widget on product and cart pages as well as leveraging our POS donation app in-store, SF Dance Gear was able to bring customers into the giving experience with each and every transaction.

Results

5% portion of proceeds for back to school campaign.
32% increase customer engagement

Citylux Boutique saw a Cart Conversion increase of 42.7%

Ba5h Cr3ativ3 — Sat, 04 May 2024 13:31:40 +0000

About Citylux Boutique

With storefronts in Vancouver and Toronto, CityLux Boutique’s focus is helping customers find styles that make them look and feel their best.

Opportunity

CityLux Boutique wanted to engage and retain customers who regularly attend charity balls.

Strategy

We helped CityLux run Discount for Donation and Portion of Proceeds campaigns to attract more clientele in this customer segment as well as support local causes.

Results

42.7% cart conversion with donate for discount
25.2% AOV increase
9.2% cancellation save rate with donation pop up