Mecca Books increased Average Order Value

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Case Studies

About Mecca Books

Mecca Books offers a curated selection of traditional Islamic literature in multiple languages, available online and shipped worldwide.

Opportunity

Mecca Books wanted a unique, fully customized way to amplify its impact through donations and continue to manage its Portion of Proceeds campaign in support of various causes.

Strategy

Mecca Books currently donates 2% of all sales to Islamic education organizations. We were able to help Mecca Books create a custom counter that recorded and displayed total donations, along with order location and purchased items, on its home page.

Results

34.5% increase in AOV
23.2% cart conversion
11% cancellation save rate

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