About PEKOE
With its name an acronym for People Expressing Kindness Over Everything, PEKOE offers sustainably-sourced teas—such as its signature Orange Pekoe tea with roots in the rich terroir of Malawi—alongside a mission to “ignite change, one sip at a time.”
Opportunity
In keeping with the brand founders’ creation of a Community of Kindness they wanted to incorporate donations into their checkout process in order to support World Vision Canada.
Strategy
Through Conscious Cart, the brand incorporated a Portion of Proceeds campaign that donated 5% of online sales to World vision Canada.
Results
7% AOV increase
12% customer engagement
Running Portion of proceeds campaign
