About Soren Customs
Toronto-based Soren Customs offers timelessly tailor-made suits and accessories, and prides themselves on its personalized customer experience.
Opportunity
Given its customers usually come into store for the experience, Soren Customs needed a way to create a similarly memorable online shopping experience by offering giveback campaigns in support of Golden State Warriors star Cory Joseph’s charity Isthmus, in-store as well as online.
Strategy
Soren Customs used Conscious Cart to run a Discount to Donate campaign which offered discounts to customers who made a donation.This caused an increase in the store’s Average Order Value as customers added more accessories and other items to their as a result of receiving a discount.
Results
57% repeat purchases
32% cart conversion
23% AOV
12% Conversion for Shopify POS donation campaign.
