The BC Cancer Foundation is the fundraising partner of BC Cancer. Their purpose is to be a catalyst for change on multiple levels, powering world class innovation while supporting deeply personal battles with cancer. Every dollar raised advances care across BC Cancer’s six regional centres and research programs- so as one of our charity partners, we knew that we had to find a way to support them and their mission actively.
Strategy and Results
In order to help them raise funds, we decided to run a raffle campaign, leveraging both our audience and theirs to build engagement and excitement. For our campaign, we knew that we wanted to support BC Cancer as much as possible, so we contacted some of our corporate partners and asked if they wanted to join in and show their support as well.
Sephora Canada and Raised80s answered the call, and donated various prizes for us to raffle, including premium makeup sets, gift boxes, and gift cards. With their help, we were able to generate hype across a variety of audiences, and entice them to participate in the raffle. Throughout our marketing campaign, we leveraged social media and the platforms of our partners to bring as much awareness to BC Cancer as possible- not only how to give back to them, but the importance of the BC Cancer Foundation as a whole, and the amazing cancer research and support programs donations were making possible.
With the help of our partners, we were able to raise over $2100, with 85 participants making a total of 300+ raffle entries. Not only did we raise money for an important cause, but we were able to broadcast BC Cancer’s mission to a combined audience of over 5,000 people.
Lessons Learned
The power of collaboration is amazing when it comes to bringing people together for a good cause. Through our pre-existing relationships with partners, we were able to amplify our impact and create more lasting change than any of us could have done on our own. This highlights the importance of working with brands and organizations when it comes to giving back- collaborations are an amazing way to attract different audiences and build stronger connections between us and the non-profits and brands we work with.
