PEKOE grew customer engagement by over 10%

PEKOE grew customer engagement by over 10%

by | May 4, 2024 | Case Studies

About PEKOE

With its name an acronym for People Expressing Kindness Over Everything, PEKOE offers sustainably-sourced teas—such as its signature Orange Pekoe tea with roots in the rich terroir of Malawi—alongside a mission to “ignite change, one sip at a time.”

Opportunity

In keeping with the brand founders’ creation of a Community of Kindness they wanted to incorporate donations into their checkout process in order to support World Vision Canada.

Strategy

Through Conscious Cart, the brand incorporated a Portion of Proceeds campaign that donated 5% of online sales to World vision Canada.

Results

7% AOV increase
12% customer engagement
Running Portion of proceeds campaign

Soren Customs increased their repeat purchases by 57%

Soren Customs increased their repeat purchases by 57%

by | May 4, 2024 | Case Studies

About Soren Customs

Toronto-based Soren Customs offers timelessly tailor-made suits and accessories, and prides themselves on its personalized customer experience.

Opportunity

Given its customers usually come into store for the experience, Soren Customs needed a way to create a similarly memorable online shopping experience by offering giveback campaigns in support of Golden State Warriors star Cory Joseph’s charity Isthmus, in-store as well as online.

Strategy

Soren Customs used Conscious Cart to run a Discount to Donate campaign which offered discounts to customers who made a donation.This caused an increase in the store’s Average Order Value as customers added more accessories and other items to their as a result of receiving a discount.

Results

57% repeat purchases
32% cart conversion
23% AOV
12% Conversion for Shopify POS donation campaign.

SF Dance Gear

SF Dance Gear

by | May 4, 2024 | Case Studies

About SF Dance Gear

The San Francisco-based brand offers dancewear, and accessories, as well as custom-fitted footwear for a wide range of dance styles from ballet to jazz to tap.

Opportunity

Founder Rose Kirshner, wanted to highlight her brand’s impact story of giving 5% of every sale to organizations like Brown Girls Do Ballet, ASPCA, Ballet22, and the Palestine Children Relief Fund.

Strategy

By including a widget on product and cart pages as well as leveraging our POS donation app in-store, SF Dance Gear was able to bring customers into the giving experience with each and every transaction.

Results

5% portion of proceeds for back to school campaign.
32% increase customer engagement

Citylux Boutique saw a Cart Conversion increase of 42.7%

Citylux Boutique saw a Cart Conversion increase of 42.7%

by | May 4, 2024 | Case Studies

About Citylux Boutique

With storefronts in Vancouver and Toronto, CityLux Boutique’s focus is helping customers find styles that make them look and feel their best.

Opportunity

CityLux Boutique wanted to engage and retain customers who regularly attend charity balls.

Strategy

We helped CityLux run Discount for Donation and Portion of Proceeds campaigns to attract more clientele in this customer segment as well as support local causes.

Results

42.7% cart conversion with donate for discount
25.2% AOV increase
9.2% cancellation save rate with donation pop up