About Citylux Boutique
With storefronts in Vancouver and Toronto, CityLux Boutique’s focus is helping customers find styles that make them look and feel their best.
Opportunity
CityLux Boutique wanted to engage and retain customers who regularly attend charity balls.
Strategy
We helped CityLux run Discount for Donation and Portion of Proceeds campaigns to attract more clientele in this customer segment as well as support local causes.
Results
42.7% cart conversion with donate for discount
25.2% AOV increase
9.2% cancellation save rate with donation pop up
