About Landgrove Coffee
Langdrove is a coffee roastery based in Troy, Idaho with a history of community care and fundraising, both online and in-person.
Opportunity
In addition to their in-person fundraising options, the brand wanted to incorporate their community-focused approach into their online buying experience and show support for a wide range of affiliated causes.
Strategy
We created a custom campaign with 15% donation-matching of order value by Landgrove. When customers donate to their charity of choice, they’re provided with a unique affiliate link that automatically selects that same charity when a future potential customer clicks it.
Results
14.8% increase in customer engagement.