PEKOE grew customer engagement by over 10%

About PEKOE

With its name an acronym for People Expressing Kindness Over Everything, PEKOE offers sustainably-sourced teas—such as its signature Orange Pekoe tea with roots in the rich terroir of Malawi—alongside a mission to “ignite change, one sip at a time.”

Opportunity

In keeping with the brand founders’ creation of a Community of Kindness they wanted to incorporate donations into their checkout process in order to support World Vision Canada.

Strategy

Through Conscious Cart, the brand incorporated a Portion of Proceeds campaign that donated 5% of online sales to World vision Canada.

Results

7% AOV increase
12% customer engagement
Running Portion of proceeds campaign

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