Pomp & Sass increased Cart Conversions

About Pomp & Sass

The Canadian-based brand offers ethically and sustainably-made traditional Turkish towels.

Opportunity

Pomp & Sass wanted to amplify their impact on their store’s product & cart pages and specifically support Canadian charities in the process.

Strategy

Using Conscious Cart, the brand ran Portion of Proceeds campaigns to support The Canadian Women’s Foundation.

Results

21% in cart conversion
33% customer engagement
5% increase in AOV

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