About SF Dance Gear
The San Francisco-based brand offers dancewear, and accessories, as well as custom-fitted footwear for a wide range of dance styles from ballet to jazz to tap.
Opportunity
Founder Rose Kirshner, wanted to highlight her brand’s impact story of giving 5% of every sale to organizations like Brown Girls Do Ballet, ASPCA, Ballet22, and the Palestine Children Relief Fund.
Strategy
By including a widget on product and cart pages as well as leveraging our POS donation app in-store, SF Dance Gear was able to bring customers into the giving experience with each and every transaction.
Results
5% portion of proceeds for back to school campaign.
32% increase customer engagement