About Pomp & Sass
The Canadian-based brand offers ethically and sustainably-made traditional Turkish towels.
Opportunity
Pomp & Sass wanted to amplify their impact on their store’s product & cart pages and specifically support Canadian charities in the process.
Strategy
Using Conscious Cart, the brand ran Portion of Proceeds campaigns to support The Canadian Women’s Foundation.
Results
21% in cart conversion
33% customer engagement
5% increase in AOV