About Stefdora Beauty
Stefdora Beauty is a Canadian/Nigerian-based brand that finds its roots in the consciousness of everything surrounding us. This value combined with our passion for natural skincare makes of Stefdora Beauty a company that offers natural products that are effective and of high quality
Opportunity
Stefdora saw an opportunity to run seasonal giveback campaigns to support various organizations chosen by their customers. Past campaigns have included Back 2 School and Giving Tuesday.
Strategy
A Portion of Proceeds campaign was integrated into their checkout process to allow customers to include add-on donations to their orders.
Results
12% AOV when running matching donation campaigns
31% customer engagement