Unleash the Power of Check-Out Giving: Ignite Impact this GivingTuesday

Unleash the Power of Check-Out Giving: Ignite Impact this GivingTuesday

A rising demand for charitable services has swept across Canada, compelling individuals to seek meaningful avenues for positive contributions. Startling statistics from CanadaHelps indicate that 24% of Canadians anticipate relying on charitable organizations for essential services like food and shelter in the coming six months, an astonishing 42% of which are individuals under 35.

With the soaring cost of living driving this surge in demand, a remarkable 69% of those currently seeking assistance from charitable services for essential services are doing so for the first time. As the landscape of charitable giving undergoes a profound transformation, a discernible shift in behaviour emerges. The survey reveals that while 19% of individuals plan to reduce their giving this year, 15% of respondents expressed their intention to increase their contributions—especially among the vibrant and compassionate younger demographic.

Amidst this evolving realm of giving, an epiphany arises check-out giving. This innovative approach empowers businesses to seamlessly facilitate customer contributions at the point of purchase, emerging as a formidable force for effecting change. As GivingTuesday takes center stage, the spotlight shines on the strategic marvel of check-out giving. The significance of this approach becomes even more evident when considering the statistics. Customers who opt-in to donations through check-out feel more connected to their purchase. This connection translates into tangible benefits for businesses, as these customers are more likely to convert, spend more, and return sooner and more frequently.

The impact of check-out giving is quantifiable: a 19% conversion rate increase, a 23% average order value increase, and an 18% lifetime value increase. These statistics underline the power of this method to not only drive positive change but also to enhance the bottom line for businesses.

Moreover, US data from social-impact technology company Accelerist reveals that up to 86% of consumers participate in checkout giving every year, contributing more than $605 million in 2020. The growth of checkout campaigns has been remarkable, witnessing a 55% increase between 2012 and 2020.This growth far outpaces the broader landscape of charitable giving, showcasing the effectiveness and popularity of check-out giving as a fundraising strategy.

A notable trend within check-out giving is the rise of the round-up option. Initially comprising 16% of campaign asks in 2016, this option surged to 38% in 2018 and reached 47% in 2020.This evolution highlights the preference of consumers for a convenient and simple method of contributing to charitable causes at the point of purchase.

Are you ready to join the movement? Embrace check-out giving for a brighter tomorrow. By incorporating this transformative methodology into transactions, businesses align themselves with the spirit of GivingTuesday, providing customers with a seamless opportunity to improve the well-being of their fellow Canadians.

Let’s rewrite the narrative of every purchase. Embark on the check-out giving movement and become an agent of change this GivingTuesday. When businesses and consumers unite through the power of check-out giving, impact transcends mere transactions—it becomes truly transformational, enriching lives and reshaping communities. Together, let’s make every act of giving count.

Sources: GlobeNewsWire/Canada Helps, Lyft, Goodszilla

UHB Partnership – Creative Digital Solutions

UHB Partnership – Creative Digital Solutions

University Hospitals Birmingham, a UK charity that supports patients at various hospitals, needed a way to help staff, family, and friends fundraise for patients in need, while also leveraging the physical items donated to them.

 

Strategy and Results

To help University Hospitals Birmingham setup a strategy for long-term fundraising, and to make use of the items they already had, we partnered with them to launch a charitable online marketplace that allowed individuals to buy and sell items while giving UHB a portion of the proceeds. Customers found a familiar shopping experience where they could browse hundreds of items that appealed to them, knowing that their purchase was giving back to patients in need. Sellers found a way to advertise their products, and sell off stock while donating to an amazing cause.

 

In the end, the UHB marketplace was a resounding success. We were able to help facilitate 100s of transactions through the online site, with an average pledged portion of 40%- and we’re still going! We’re excited to continue to support UHB and help them raise even more for the patients they support.

      Lessons Learned

      A creative solution can help nonprofits stand out and generate funds in fun and unique ways. By building UHB a digital solution to their problems (the need for funds and excess stock), we were able to create real, lasting change that continues to benefit them today. Working with nonprofits is always a good way for us to make a difference and learn as much as we can, and our Digital Solutions team gained a lot of insight from their experience as well.

      Make a Wish – Consistent Marketing

      Make a Wish – Consistent Marketing

      Make a Wish’s goal is to bring every child’s wish to life. In order to help them make this happen, the Goodszilla team explored multiple initiatives to help them raise funds, and generate engagement and awareness around their mission.

       

      Strategy and Results

      We decided that a PS5 raffle campaign would be the most effective- given the popularity and scarcity of the prize at the time, we knew that we could attract a big turnout and thus raise as many funds as possible. We ran the campaign ourselves, helping Make a Wish save their time and resources, and supported them throughout by leveraging our social media audience on Instagram and LinkedIn. We also helped create promotional graphics, as well as an email campaign to advertise the raffle.

       

      Because of our joint efforts, we were able to generate a huge amount of engagement on social media, culminating in over 1000 entries and raising over $5000 to support Make a Wish Canada, and make the wishes of each child a reality.

          Lessons Learned

          A consistent approach pays off! Our marketing team was able to successfully engage with a broader audience to generate hype, interest, and awareness around Make a Wish and their mission. Additionally, we were able to do so in a way that saved Make a Wish valuable resources that could be going to children instead! This was a great example of how we can help nonprofits create change and further their mission together.

          BC Cancer Foundation – Power of Collaboration

          BC Cancer Foundation – Power of Collaboration

          The BC Cancer Foundation is the fundraising partner of BC Cancer. Their purpose is to be a catalyst for change on multiple levels, powering world class innovation while supporting deeply personal battles with cancer. Every dollar raised advances care across BC Cancer’s six regional centres and research programs- so as one of our charity partners, we knew that we had to find a way to support them and their mission actively.

           

          Strategy and Results

          In order to help them raise funds, we decided to run a raffle campaign, leveraging both our audience and theirs to build engagement and excitement. For our campaign, we knew that we wanted to support BC Cancer as much as possible, so we contacted some of our corporate partners and asked if they wanted to join in and show their support as well.

           

          Sephora Canada and Raised80s answered the call, and donated various prizes for us to raffle, including premium makeup sets, gift boxes, and gift cards. With their help, we were able to generate hype across a variety of audiences, and entice them to participate in the raffle. Throughout our marketing campaign, we leveraged social media and the platforms of our partners to bring as much awareness to BC Cancer as possible- not only how to give back to them, but the importance of the BC Cancer Foundation as a whole, and the amazing cancer research and support programs donations were making possible.

           

          With the help of our partners, we were able to raise over $2100, with 85 participants making a total of 300+ raffle entries. Not only did we raise money for an important cause, but we were able to broadcast BC Cancer’s mission to a combined audience of over 5,000 people.

              Lessons Learned

              The power of collaboration is amazing when it comes to bringing people together for a good cause. Through our pre-existing relationships with partners, we were able to amplify our impact and create more lasting change than any of us could have done on our own. This highlights the importance of working with brands and organizations when it comes to giving back- collaborations are an amazing way to attract different audiences and build stronger connections between us and the non-profits and brands we work with.

              Noisy Cart – Powerful Donation Engagements

              Noisy Cart is a luxury fashion brand that was looking to introduce an ESG strategy to make a real difference, while actively showcasing their social impact to customers. With our widget, we had the perfect solution for them.

               

              Strategy and Results

              Noisy Cart not only wanted to make a big impact, but also wanted that impact to be felt by their customers. Instead of hiding their mission on an About Us page somewhere in their site, they wanted active engagement on product and checkout pages to not only boost their brand image, but encourage customers to join them in giving back as well.

               

              Conscious Cart was the best way to help them accomplish this. We used a combination of two of our donation engagements, Portion of Proceeds and Discount for Donate, to provide both a clear reminder to customers on every product page, and also amplify Noisy Cart’s impact overall.

               

              With Portion of Proceeds, Noisy Cart pledged $10 of every purchase to selected charities on checkout, something customers could actively see on our widget.

              With Donate for Discount, Noisy Cart offered a 20% discount for customers who decided to make a contribution to charity themselves, raising over $2000 from this alone!

               

              With this combination, Noisy Cart was able to create active engagement with customers, leading to:

               

              • A 19% increase in purchase completion rates due to active reminders
              • A 4% increase in customer engagement
              • A 12% increase in repeat customer rate

                Lessons Learned

                By leveraging our donation engagements, Noisy Cart was able to create the impact they wanted, and even enable their customers to join in with a discount incentive. Building this active engagement with customers increased their willingness to shop with Noisy Cart, and made a big difference in the overall number of transactions. This shows how powerful our donation engagements can be, and how best to use them to incentivize your customers to shop with you.